The Ethos of Klay Capital stems from a single word, TRUST. When a client chooses any service provider, trust plays an important role in that decision. This assumes even greater significance in the area of financial services. We were painstakingly aware that the global financial crisis of 2007-2008, had taken a toll on the trustworthiness that was once synonymous with the financial services industry. Transaction led or product pushing practices and conflicts of interest had become commonplace leading to a loss of trust in traditional wealth management relationships.

By and large financial institutions, who claimed to offer “integrated financial advisory” were at best manufacturing and distributing products. We, took into cognizance the fact that what clients were really seeking was independent, objective and transparent advice, which put their interests first.

We also recognized that despite the need for custom-made financial advisory services, there were clients for whom safe custody of their assets with a well-known financial brand was a priority. Clients prefer to rely on financial advisors who have both the technical expertise and ethical standards associated with a big brand name.

Klay Capital was formed to address this systemic problem. We are an independent, open architecture financial services company. This gives our team of skilled and experienced financial services experts the freedom to offer independent, sophisticated and client centric investment advice. Thanks to our unique advisory model, our clients have peace of mind as they continue to hold their valuable assets in the safe custody of some of the worlds most respected, reliable and secure financial custodial firms. Klay Capital therefore – genuinely provides a “best of both worlds” experience for our clients whose trust we hold in highest regard.